Job Title: Marketing Executive

Salary: up to £32,000

About IMP

At IMP we help Multi-Academy Trusts (MATs) take control of their finances. Our MAT-first software is built by people who know the sector inside out. Former trust professionals, finance experts and product specialists are all part of our team. More than half of all MATs in the UK already use IMP to plan with confidence, simplify complex processes and make smarter decisions.

We’re proud to be independent, founder-led and growing fast. Alongside our award-winning products, we’ve built a culture we’re equally proud of. We are ranked as one of the UK’s Top 25 Great Places to Work for mid-sized companies. Respect, collaboration and personal growth sit at the heart of how we work. You’ll find flexibility, support and opportunities to develop here, alongside regular team socials and funded CPD.

Role Description:

This is a brilliant opportunity for a digitally savvy, energetic marketer who loves getting stuck in and moving things forward. Reporting to the Marketing Manager, you’ll be a hands-on force across customer marketing, brand, and CRM, helping bring IMP’s story to life across every touchpoint.

You’ll work across customer communications and advocacy, act as an internal brand champion building branded content, webpages, propositions, sales decks and collateral, and be a driving force behind our customer marketing through HubSpot. You’ll partner closely with our Product, Customer Success, and Account Management teams to keep our customers engaged and informed.

We’re a close-knit, fast-moving team that supports each other to do great work. If you’re passionate, full of energy, and excited by the chance to learn quickly and use AI to sharpen everything you do, you’ll thrive here.

Key responsibilities:

Customer Marketing & Communications

Plan and deliver customer marketing communications across newsletters, webinars, product updates, and spotlights.

Support the customer engagement and retention roadmap, keeping our messaging timely, relevant, and on brand.

Work closely with Product, Customer Success, and Account Managers to surface stories, updates, and opportunities.

Use in-platform opportunities to nurture, engage, and connect with our customers.

Customer Advocacy

Support the customer advocacy pipeline, helping identify and activate champions for case studies, testimonials, and peer-to-peer content.

Capture and showcase customer success stories across core channels.

Brand & Content

Act as an internal brand champion, ensuring consistency across all content and channels.

Build branded content, webpages, propositions, sales decks, and collateral that look sharp and land the message.

Support the wider team on campaign materials and creative, briefing outsourced design partners where needed.

CRM & HubSpot

Be a driving force behind our CRM and customer marketing through HubSpot.

Build and manage email campaigns, lists, workflows, and reporting.

Help maintain clean, accurate customer data and support operational marketing rhythms.

Customer Connect & In-Person Engagement

Support our flagship customer event, Customer Connect, and our wider approach to future in-person engagement.

Drive pre- and post-event communications and engagement to maximise attendance and impact.

Lead content strategies that nurture and engage our customer base after events, keeping the momentum going.

Operational Support

Support across all key areas of marketing, lending a hand wherever the team needs momentum.

Help keep projects moving, organised, and on track.

Skills, experience, and attributes:

2+ years' marketing experience, ideally in B2B, SaaS, EdTech, or professional services.

Digitally savvy, confident across CRM and marketing tools (HubSpot or similar a bonus).

A natural brand champion with an eye for detail and quality content.

Strong organisational skills and the ability to juggle multiple tasks.

A fast learner who adapts quickly and is already using AI to improve their day-to-day outputs.

Passionate, full of energy, and not afraid to get stuck in and move things forward.

A confident communicator and genuine team player who enjoys collaborating across the business.

A genuine interest in education and the impact great technology can have throughout Trusts and schools.

Benefits: 

27 days of holiday per year plus bank holidays (with a buy option up to an additional 5 days)

Enhance Maternity and Paternity leave

AXA Health insurance including dental, optical and mental health

Broadband allowance

Home office stipend

Life assurance (4 x basic salary)

Encouraged and funded CPD