Job Title: Digital Marketing Executive

Salary: £28,000 - £32,000 p.a.

The Business: 

Founded by a team of financial experts and ex-MAT professionals, IMP Software has a deep understanding of the challenges facing multi-academy trusts. Our mission is to empower multi-academy trusts with the tools and expertise they need to manage their finances more efficiently and effectively. That's why we're trusted by trusts across the country to provide the only budgeting, forecasting, and reporting software designed specifically for them. From a standing start, in less than 5 years we are now used by most large trusts to help them deliver smarter MAT Finance. 

We're proud to be at the forefront of innovation in the MAT finance sector, and we're constantly looking for ways to improve our offering. We work closely with our customers to understand their requirements so that we can tailor our product to their specific needs, and our team is always available to provide expert advice and support. 

But at our core, we're more than just a software company. We're a team of passionate and dedicated professionals, committed to helping multi-academy trusts achieve their financial goals. We believe that financial planning should be simpler, more accessible, and more transparent, and we're proud to be leading the way in supporting smarter MAT finance. 

At IMP we are very aware that the success of our business will be directly correlated to the quality of the team that we can attract and more importantly retain! Due to this core belief, IMP offers fantastic career progression within a business that places huge importance on the happiness of the team, through our respectful, fun(!) and supportive culture + flexible working, regular socials and funded/encouraged CPD. 

Role Description:

As our Digital Marketing Executive, you'll be a key player in driving demand for IMP Software across both new customer acquisition and growth within our existing client base. You’ll support the Demand Generation Manager in executing multi-channel campaigns, managing tools and data, and optimising marketing performance. This is a hands-on, varied role that’s ideal for a digitally savvy marketer with a growth mindset and a passion for results.

Key Responsibilities

Campaign Execution

• Support the planning and delivery of integrated marketing campaigns to generate and nurture leads across both new business and customer segments.
• Manage day-to-day campaign assets across email, paid media, social, SEO, and events / webinars.
• Help build and optimise landing pages, forms, workflows, and email nurture campaigns in marketing automation tools to support campaigns.

Digital Marketing Operations

• Maintain campaign tracking and performance dashboards, ensuring timely and accurate data is available to stakeholders.
• Assist with CRM and data management activities including lead uploads, segmentation, and data hygiene.
• Run A/B tests and support ongoing optimisation efforts across digital channels to continuously refine and improve results.

Content & Asset Coordination

• Work with our network of content experts and designers to brief and review campaign assets like email copy, ads, graphics, and PDFs.
• Repurpose content for use across multiple channels and campaigns (e.g., turning blog posts into email sequences or ad copy etc).
• Support the creation of customer and prospect comms for upsell and new business campaigns and product launches.

Collaboration & Support

• Collaborate closely with the Brand & Community Manager, Content Marketing Manager, and Events Executive to ensure campaign cohesion and effectiveness.
• Work with Sales and Account Management to deliver targeted lead generation and upsell campaigns.
• Participate in campaign reviews, bringing insights and ideas to continuously improve.

What You’ll Bring

• 2-3 years’ experience in a digital marketing or campaign execution role, ideally in B2B SaaS or tech.
• Familiarity with CRM platforms and marketing automation tools (e.g. Mailchimp).
• Strong attention to detail and organisational skills.
• Analytical mindset with a desire to track, learn and improve.
• Proactive, hands-on approach with a strong team ethic.

Desirable

• Experience working in education or edtech marketing.
• Understanding of paid media platforms (Google Ads, LinkedIn).
• Basic knowledge of HTML/CSS or design tools like Canva or Adobe Creative Suite.

Benefits: 

• 27 days of holiday per year plus bank holidays (with a buy option up to an additional 5 days)

• Enhance Maternity and Paternity leave

• AXA Health insurance including dental, optical and mental health

• Broadband allowance

• Home office stipend

• Life assurance (4 x basic salary) 

• Encouraged and funded CPD